Search Engine Optimisation is the art of formatting your website to meet the guidelines of the search engines to allow them to display your web pages in their search engines. If the search engines do not like the format of your website it is not going to rank for its search terms or keywords and its not going to get visited by any traffic. If you do not get visitors to your site you are not going to make any money.

Now in my series on how I create a niche website to earn me commissions I show you how to set out a wordpress blog and wordpress theme to maximise your exposure to the search engines. When I wrote this series of posts I thought I had covered most things. However I am now part way through a course by Brian G Johnson a well respected Internet Markets who is a search engine optimisation fanatic. Brian is teaching me I need to apply the Google Webmaster Guidelines in much greater detail to maximise my chances of doing well in Google. Now the Google Guidelines are quite clear but what opened my eyes to my mistakes was how Brian interprets them for his websites. He is a webmaster with several hundred sites earning over $500,000 a year which is evidence enough for me that he is getting it right. [Read more...]